Vero took the Clean Creatives pledge to refuse contracts with fossil fuel companies, which have become notorious as some of the world’s biggest greenwashers. This wasn’t just a symbolic gesture for us — it represented a clarification of purpose that pushed us to question how we approach our communications practice in general. In doing so, we took a look at our own biases as communicators and found plenty of potential for greenwashing.

For this project, I'm responsible for establishing the overall art direction and creating the visual concepts for the entire white paper.