With this whitepaper, Vero’s mobility-focused brand consulting practice explores several facets of the electric vehicle (EV) market in Vietnam: the goals that various brands are striving for, perceptions of EVs among Vietnamese consumers, and ways for brands to overcome current barriers and capitalize on the market’s potential. As communication consultants at Vero, we aim to provide our perspectives on how brands can expand in this market and get ahead of the game in the coming era of sustainable transportation. 

In this project, I'm leading the conceptualization of all visual elements.