Pedigree - UGC Video Generation & KV Design

Created a UGC video and key visual (KV) for Pedigree focused on raising awareness of canine dental health. The challenge was to communicate the importance of dental care in an approachable and engaging manner, avoiding an overly clinical tone. Leveraging AI throughout the entire production pipeline, I generated the content flow, visual concepts, footage, and voiceover using Kling, Runway, Veo 3, and ElevenLabs. Final editing, compositing, and delivery were completed in CapCut, resulting in a fully AI-assisted campaign asset package.